What is the name of your church? Why was that name chosen? Have you ever thought about it? Much has been made about the way people choose baby names these days. We try to sound intellectual or original, modern or old-fashioned. We want people to say, "Oh, what a [fill in the blank] name!" As expressive individualists , we name our children so as to communicate something about ourselves. This is unavoidable, to a certain extent. Naming things is inherently expressive. What we choose to call something (animate or inanimate) will communicate something about ourselves and how we experience that thing, the world, etc., whether we like it or not. This is good and has always been true. Nevertheless, children's names today certainly seem to reinforce the expressive individualism that dominates our modern society. Well, it turns out churches can be expressive individualists, too. A quick Google search reveals an interesting ...